BRAND / SELECTED / INDEPENDENTLY CURATED / NOT AFFILIATED WITH OR COMMISSIONED BY NIKE.
Curated models, design context and relevant editorial. Not a catalogue.
01 / NIKE HERITAGE
HERITAGE.
02 / SELECTED
THE CUT.
03 / NIKE NEWS
LATEST.
NIKE JUST DROPPED A PICKLE BOMB
Picture this. You're walking down West-Kruiskade in Rotterdam. Barbershop on one side, toko on the other, somebody carrying groceries with cilantro sticking out the bag. Then some dude walks past with two giant green pickles on his feet. Double take. Nah. Not pickles.
KOBE 10: SAY HELLO TO MY LITTLE FRIEND
It doesn't get much whiter than this. The Kobe 10 Protro “Halo” walks in like Tony Montana just redecorated the mansion: white upstairs, white downstairs, white everywhere. Except this time there's nothing on the table Rotterdam South needs to ask questions about.
AIR WORKS BLUEPRINTS THE FUTURE AIR MAX
Nike just pulled the curtain back on the first samples from their global Air Works design lab. STDY72™ peeped it immediately: they’re finally treating Air like a living, breathing thing again. No more lazy recycling of old shit for a quick bag. This is straight-up future-proofing with some brutal, organic shapes.