EDITORIAL / ALL BRANDS
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Knowledge, design history, culture and opinion. Human selected, written in NL + EN.
DE PALERMO JAMUN COMES IN TWO FLAVORS
PUMA and Superkicks took the Palermo and dipped the whole story in jamun. No lazy flags, no postcard version of India, just that deep purple summer fruit known for leaving its mark on your hands, clothes and anything dumb enough to get close.
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PUMA LETS THE BITER OUT
PUMA and NO/FAITH STUDIOS went deep into the archive and dragged a beast from 2005 back into daylight. Meet the Beisser, German for biter, and one look underneath tells you exactly why. This thing got teeth.
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LOOK ALL YOU WANT. DON’T TOUCH
Rotterdam knows concrete. Hard, grey, straight to the point and never built to make everybody comfortable. Drop a New Balance KAWHI V in the middle of it, put a pitbull on security and suddenly a basketball shoe starts looking right at home. And this isn’t just anybody’s signature.
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WINTER SPORTS BECAME STYLE
When I was a kid, school used to take us cross-country skiing in Germany and Belgium. And let's be clear, Belgium and mountains aren't exactly the greatest love story ever told. But as a kid, none of that mattered. Put those skis under my feet, give me cold air and that crunch of ice and snow underneath, and I was skiing. Period. That feeling came straight back when I saw Lacoste's Olympic Heritage collection.
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