EDITORIAL / ALL BRANDS
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Knowledge, design history, culture and opinion. Human selected, written in NL + EN.
NIKE BUILT ONE SHOE FOR EVERYTHING
From West-Kruiskade to the Erasmus Bridge, then straight into a sled push because apparently your legs haven't suffered enough. That's pretty much the energy Nike Hybrid was built for. Not a running shoe that feels great until you start lifting. Not some stiff-ass gym shoe that makes you regret your life three blocks into a run.
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LACOSTE IS SERVING MORE THAN POLOS & SNEAKERS.
Lacoste decided your closet wasn’t enough anymore. The Crocodile just opened its own permanent café in the middle of Paris. Not some Fashion Week pop-up built for three selfies and a quick exit, but a real spot right by the flagship on Avenue Franklin D. Roosevelt.
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NIKE HYBRID: BUILT FOR THE ALL-ROUND ATHLETE.
Max responsiveness from the ZoomX foam meets the lockdown stability of a re-engineered Air unit in one high-tech system. Performance-first, but the industrial design is so obscenely hard that STDY72™ is drafting it straight into the daily street rotation.
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THE CROCODILE ALREADY SAW YOU
It stays still. Low to the ground, navy body, yellow teeth, absolutely no reason to waste energy before the prey gets close enough. You can almost see the thing hiding in the grass waiting for something to move. Then you look again and realize it isn't an alligator at all. It's the Lacoste AG-LT23 Ultra x Daniil Medvedev, a tennis joint with so much reptile attitude that the Crocodile sitting on the side almost feels unnecessary. Almost.
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A$AP ROCKY PUTS THE SUEDE BACK OUTSIDE
A$AP Rocky got his hands on the PUMA Suede ’94 and thankfully didn’t try to reinvent the damn thing. No spaceship sole, no unnecessary tech bullshit, no classic sneaker getting redesigned until nobody recognizes the motherfucker anymore.
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KITH LETS THE BW ARMY LOOSE
Kith and adidas Originals went digging through the archives and came back holding something mean. The BW Army finally gets the Kith treatment, and nobody felt the need to turn it into a damn billboard. Low profile, clean lines, four tonal colorways and enough premium leather, suede and nubuck to make the whole thing hit different.
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MICKEY TURNED IN HIS CLEATS
Some sneakers come from the street. This one came off the pitch, tossed its studs in the trash and walked straight downtown like it had been planning the move for years. The Brain Dead x Disney x adidas Originals Predator takes one of the loudest football silhouettes of the '90s and turns it into something weird, nostalgic and way too clean for its own good. This isn't a football boot trying to act lifestyle. It's a Predator that finally realized the stadium was holding it back.
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PUMA X PORSCHE: YOUR BIRTHDAY PICKS YOUR PORSCHE
Some people check their horoscope. In Thailand, apparently you can just look down at your feet. For Dreams in Colours, Porsche and PUMA took the California Pro 911 and dressed it in seven different shades, one for every day of the week according to Thai color tradition.
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JAPAN PULLS UP WORLD CUP READY
adidas Originals just took a 1964 classic and got it dressed for the biggest football party on earth. The adidas JAPAN JFA Away looks mostly white from across the street, but get closer and the whole thing starts talking. Twelve colors are worked into the design.
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