EDITORIAL / ALL BRANDS
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Knowledge, design history, culture and opinion. Human selected, written in NL + EN.
THE 990V4 KEEPS MOVING WITHOUT LOSING ITS CORE.
The US-built 990v4 makes a return, proving exactly how durable that classic 99X design language remains. STDY72™ puts this iconic silhouette on the pedestal it deserves: pure, unfiltered perfection.
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THE MOUNTAIN BETTER START RUNNING
A mountain usually thinks it's the problem. Rocks, mud, loose dirt, ugly climbs and descents that make your knees start drafting legal documents. Then adidas pulls up with the Agravic Speed Ultra Evo and suddenly all that attitude from the mountain starts looking a little shaky. This isn't a trail shoe politely asking to come outside. This is a race weapon that looks like somebody stole a supershoe off the road and dropped it somewhere pavement doesn't even exist.
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BAD BUNNY WEBS THE F50 IN BLACK
Bad Bunny and adidas just killed the lights on the F50 Ghost Sprint. Third colorway in and Benito went straight black, turning an already low-slung football silhouette into something way more sinister. No loud color needed when the construction already talks this much shit.
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JORDAN NEVER LOOKED THIS DAMN SEXY
Some sneakers need a fitting. Some need three angles, an on-foot shot and twenty minutes before you decide how you feel. Then every once in a while a pair walks into the room and the conversation is over before anybody gets comfortable.
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SOFT PINK. LOUD ATTITUDE
Pink doesn't need permission to enter the room. Sometimes she just walks in, takes every eye with her and lets everybody else figure out how they're supposed to act. The adidas Originals x Willy Chavarria Pink Megaride AG is that kind of pink. No cute little accent. No safe pastel sitting politely on a white sneaker. This whole joint got dipped in bubblegum and came back looking like she knows exactly what she does to people.
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AIR WORKS BLUEPRINTS THE FUTURE AIR MAX
Nike just pulled the curtain back on the first samples from their global Air Works design lab. STDY72™ peeped it immediately: they’re finally treating Air like a living, breathing thing again. No more lazy recycling of old shit for a quick bag. This is straight-up future-proofing with some brutal, organic shapes.
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290 CROCODILES. ONE RALLY BEAST
A crocodile usually sits on a polo. This one has a roll cage, wide-ass arches and looks hungry for asphalt. Lacoste and Alpine linked up to build Beware of the Crocodile: the Alpine Lacoste A290 Rallye.
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ONE PIECE LAUNCHES AIR MAX INTO MULTIVERSE
Three heavy-duty Air Max Plus (TN) builds are laying the foundation for Nike’s latest One Piece collab. The craziest part about this drop isn’t even the anime tie-in—it’s how hard that original TN energy holds up. This shoe don’t bend for nobody, not even a powerhouse franchise.
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LACOSTE JUST PRESSED START
There was a time when racing didn't mean sitting at home in a three-hundred-dollar headset arguing about tire pressure. You dropped a coin into a machine, grabbed a plastic steering wheel and five seconds later you were Colin McRae in your own head. Sega Rally, Need for Speed, loud colors, chunky graphics and cars moving faster on screen than you ever dared to move in real life.
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