EDITORIAL / ALL BRANDS
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Knowledge, design history, culture and opinion. Human selected, written in NL + EN.
JORDAN 3: ROFFA GIVES IT GREEN
You don't have to explain green to Rotterdam. So when the first Air Jordan 3 “Matcha” images started making the rounds, this one already felt suspiciously close to home. The pack reportedly comes in two flavors.
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TATUM 5: LET ’EM MAKE NOISE
Jayson Tatum isn't in a rush. Not when a defender comes flying at him, not when the crowd loses its mind, and apparently not when the rest of the world decides he has something to prove.
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'THE BEAR' ACTRESS AYO EDEBIRI COMES HOME
You know her as Sydney Adamu from The Bear. And if you know STDY72™, you already know that gives Ayo Edebiri a head start around here. The Bear is one of my favorite shows. No polished TV kitchen where everybody smiles while plating something pretty. Stress.
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NIKE JUST DROPPED A PICKLE BOMB
Picture this. You're walking down West-Kruiskade in Rotterdam. Barbershop on one side, toko on the other, somebody carrying groceries with cilantro sticking out the bag. Then some dude walks past with two giant green pickles on his feet. Double take. Nah. Not pickles.
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SUGAR DADDY SEASON
New Balance never had to invent the dad shoe. They were already making that shit before the rest of the world decided your old man’s kicks were suddenly fashion. For Fall/Winter 2026, the Americans bring back the 990v4, 992, 993 and 1300 and dress the whole damn family for winter.
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KOBE 10: SAY HELLO TO MY LITTLE FRIEND
It doesn't get much whiter than this. The Kobe 10 Protro “Halo” walks in like Tony Montana just redecorated the mansion: white upstairs, white downstairs, white everywhere. Except this time there's nothing on the table Rotterdam South needs to ask questions about.
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THESE WOULD’VE OWNED FRIDAY NIGHT
Friday night in Rotterdam [NL], back when you didn't just go to the Lijnbaan, you got dressed for the Lijnbaan. Pants right, jacket right, hair right and your sneakers clean enough to make you change the way you walked.
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JACK HARLOW GOT ’EM BROWN
Jack Harlow just took the New Balance T500 somewhere smooth, dark and slightly dangerous. No neon bullshit, no oversized tech, no desperate grab for attention. Just Black Coffee from top to bottom. Brown leather, brown laces, brown sole, all business.
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MJ CAME READY FOR ROUND 41
Picture the lights going down. Smoke over the hardwood. Somebody rings the bell and MJ comes walking out the tunnel like we just landed ringside at the Thrilla in Manila. No boxing gloves. No silk robe. Just two Air Jordan 41s underneath him and that look that used to make grown men reconsider their career choices. Opponent looks down at the shoes, looks back up at Mike. Wrong night, champ. **Round 41. Ding ding.
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