NEW BALANCE / EDITORIAL
SUGAR DADDY SEASON
New Balance never had to invent the dad shoe. They were already making that shit before the rest of the world decided your old man’s kicks were suddenly fashion. For Fall/Winter 2026, the Americans bring back the 990v4, 992, 993 and 1300 and dress the whole damn family for winter.
Suede, nubuck, leather and colors like Burgundy, Cortado, Timberwolf and Pumpernickle. Sounds like daddy just parked the Volvo and ordered an overpriced espresso. Then you see them on foot. And suddenly you remember why half the streetwear game ended up stealing dad’s whole fucking wardrobe. Comfortable? Hell yeah. Daddy? Absolutely. But this daddy picks up the check.
The 990v4 comes through dark and heavy in Monarch Burgundy and Pumpernickle, while the 992 gets busy with Medusa Green, Cortado and Thunder Brown. Suede, nubuck, mesh and Horween basketball leather run through the collection like New Balance is reminding everybody that growing up doesn’t mean dressing boring. The 993 joins the table in Shadow Blue, black and coffee brown, while the 1300 gets its own moment in Sea Salt, Blue Oyster and Mulled Wine. None of these sneakers are screaming for attention from across the block. They just pull up next to you and somehow make whatever you’re wearing look a little fucking cheap.
And that’s exactly why STDY72™ takes the whole dad-shoe label as a compliment now. Let the kids chase every new silhouette dropping this week. Daddy’s already outside in his 992s, good denim on his ass, with absolutely nowhere he needs to be. New Balance knows exactly what it owns, so there’s no desperate reinvention happening here. Take the American classics, hit them with serious materials and let the shoes handle the rest. Seven drops from September through December. Plenty of opportunities to make financially irresponsible grown-man decisions. Call ’em dad shoes all you want. Daddy still got more fucking drip than you.
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