PUMA / EDITORIAL
PUMA X PORSCHE: YOUR BIRTHDAY PICKS YOUR PORSCHE
Some people check their horoscope. In Thailand, apparently you can just look down at your feet. For Dreams in Colours, Porsche and PUMA took the California Pro 911 and dressed it in seven different shades, one for every day of the week according to Thai color tradition.
Monday gets Signal Yellow. Tuesday Ruby Star. Wednesday Signal Green. Thursday Pastel Orange. Friday Riviera Blue. Saturday Ultra Violet. Sunday Fire Red. This isn’t some random sneaker rainbow cooked up for Instagram. Every shade comes straight from the Porsche 911 Carrera GTS – 30 Years Porsche Thailand Edition. Your birthday picks the color. The color picks the Porsche. We can work with that.
There’s a reason the numbers get weird too. Porsche was celebrating three decades in Thailand, where official import and distribution started in 1993, so the collaboration was limited to exactly 1,993 pairs. Not 2,000 because somebody in finance likes round numbers. One-nine-nine-three. Each California Pro was then panel-matched to the official Porsche Paint-to-Sample shade of its corresponding anniversary 911. And if you were born on Wednesday, congratulations: you landed Signal Green. Which may or may not be the one STDY72™ stared at for an unnecessarily long time. Strictly professional research.
Then they started nerding out, which is where this gets good. The left tongue carries the Porsche Paint-to-Sample color code, while the right shows the matching day. Even the insoles refuse to match: a classic Porsche 964 sits on the left, while the 911 Carrera GTS – 30 Years Porsche Thailand Edition takes the right, both tied to the sneaker’s color and day. Add an individual edition number, contemporary 911 branding on the rear pull tab, a special box and exclusive accessories and you realize this wasn’t a logo job. Porsche and PUMA ran the car story all the way through the shoe.
And Dreams in Colours went beyond sneakers and horsepower. Porsche also linked with 88rising to search for rising Thai talent through the #DreamsinColours TikTok competition, with a winner getting the chance to join an 88rising writing camp in Los Angeles or Bali. The sneakers dropped on May 28, 2023 for THB 6,500, available through CARNIVAL Bangkok, Porsche Studios Iconsiam and Siam Paragon, plus selected PUMA stores across Thailand. Seven days. Seven colors. 1,993 pairs. Somewhere out there, a Wednesday-born kid is probably wearing Signal Green PUMAs next to a matching 911. We’re not jealous. We just have questions.
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