18/08/2026

LACOSTE / EDITORIAL

290 CROCODILES. ONE RALLY BEAST

A crocodile usually sits on a polo. This one has a roll cage, wide-ass arches and looks hungry for asphalt. Lacoste and Alpine linked up to build Beware of the Crocodile: the Alpine Lacoste A290 Rallye.

Don't start checking your bank account just yet. This isn't some new production car hitting dealerships next month. It's a one-off based on the electric A290 Rallye. One car. One very French experiment in what happens when elegance and rally aggression meet in a dark alley and nobody steps in to separate them.

And they went in. Wider track, pumped-up wheel arches, exposed carbon, a serious diffuser, roof intake and spoiler. Outside, clean aggression. Inside, straight into the crocodile's mouth: red everywhere. Lacoste petit-piqué hits the seats and door panels, Potencier embroidery adds another layer and ERPRO brings in 3D-printed components. Then comes the flex: 290 crocodiles are worked into the car. Exactly. A290. Two hundred and ninety crocs. Apparently the French can crack a joke without taking the tailored jacket off.

The car isn't riding solo either. Lacoste and Alpine built a wider collaboration around it, including Le Test with actor Pierre Niney and Alpine F1 driver Pierre Gasly, plus a capsule collection spanning apparel and accessories. No sneakers have been announced, so we're not making shit up just because this is STDY72™. But between all the leather, mesh and rubber around here, this machine absolutely deserves to crash the sneaker party for a minute. Performance, sport, fashion and design, all moving like they belong in the same lane.

The car itself? Not for sale. Shame. Because rolling this thing through Coolsingel, hitting Hofplein and taking the Maasboulevard home would've turned a quick run across Rotterdam into a whole damn event.

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The Beware of the Crocodile Alpine Lacoste A290 Rallye is a unique one-off, not an announced production model. The wider Lacoste x Alpine collaboration also includes a capsule collection of apparel and accessories. No sneakers have been announced.

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